Friede News & Updates

Nelson True Value: Prairie du Chien’s Newest Retail Center

[fa icon="calendar"] Feb 16, 2016 11:13:19 AM / by Scott G. Truehl

Scott G. Truehl

The newest True Value in the country opened in Prairie du Chien, Wisconsin, just in time for the 2015 Christmas season.


The new 24,000-square-foot Metallic pre-engineered building features extensive timber framing at all entrances and creates a complete retail center with the addition of an exterior greenhouse, and lawn and garden center. 

The project, which Friede & Associates completed in just seven months, continues the retail development along Marquette Road in Prairie du Chien that is now home to Walgreens, Ashley Furniture and Cabela’s.

 Read more about this project here.


When you select Friede & Associates, you are buying more than our quality-assured construction services. You also get the performance and reliability of some of the top suppliers and subcontractors in the area. While other contractors may be cutting quality to remain competitive on price, Friede is forging relationships with members of the project team to bring you the best value and highest quality for your investment.

Click below to learn about the 10 Essential Questions To Ask Before Choosing A Contractor

 10 Essential Questions To Ask Before Choosing A Contractor

Topics: retail center, Wisconsin construction, pre-engineered building, Metallic

Scott G. Truehl

Written by Scott G. Truehl

Executive Vice President & Partner—With more than 30 years of experience in site selection and commercial development, Scott is responsible for assisting clients with not only their project development, but also their site analysis/acquisition, municipal approval and development needs. Scott is an active member and presenter at the international Construction Leadership Network and is a speaker at both national and state contracting conferences on topics including: creating a positive corporate culture; marketing construction services; design-build construction; and working with Realtors and developers. He also routinely participates in “Meet the Generals” programs around the state of Wisconsin and speaks to hundreds of trade contractors each year on how to effectively work with general contractors. For more than three decades, Scott has served the Wisconsin community in various roles: as a city councilman in Madison and Stoughton, as well as on numerous municipal boards, committees and economic development commissions.

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